This leading Canberra building group required a brand strategy to better align their two arms of the business – commercial and residential construction. Potent Marketing undertook customer research, facilitated the tender process for brand development and renaming the business, was responsible for overseeing production of all brand collateral across print and online media and managed a launch event with key industry stakeholders.
I’d like to express my appreciation and gratitude for the way you have helped us over the past 18 months with our marketing, rebranding and celebration of our first 25 years in business. Your professional approach to your work and personal touch when dealing with our team, together with your tactful guidance were evident throughout all of our dealings. I would be very pleased to recommend you to potential clients and look forward to continuing our relationship well into the future.
Valdis Luks, Managing Director
